Developing a Marketing Campaign (UNIT 2)

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Master the art of strategic marketing with this comprehensive guide to BTEC Level 3 Business Unit 2: Marketing Campaigns. This course focuses specifically on the Part B: Supervised Assessment, teaching students how to develop a professional, cohesive marketing campaign from scratch.

Using the innovative Eco-Zap energy drink as our primary case study, students will learn how to:

Interpret a marketing brief and conduct thorough market research.
Develop a strategic “Media Mix” including Social Media, OOH, and Print.
Apply complex legal and ethical frameworks like ASA, GDPR, and Consumer Protection.
Justify budget allocations and campaign timelines for maximum ROI.
Master the “Distinction” criteria by ensuring brand synergy and contextual application.

Whether you are a student aiming for a Distinction or a teacher looking for a structured way to deliver the unit, this course provides the templates, terminology, and “Eco-Zap” specific examples needed to succeed in the 3-hour supervised assessment.